Nyandia is the Cluster Head of Marketing and Public Relations at Emara Ole Sereni Hotel where she is Leveraging the power of digital platforms to connect with our global audience, manage brand online reputation and ensure digital assets are optimized for higher ROI. She has played a leading role in making sure that both internal and external publics engage on Emara digital platforms. She is also the Leader at Minty Lime a digital marketing communications agency that has worked with different brands to deliver memorable digital campaigns.
Brenda is the CEO of Peak and Dale Solutions a creative and digital agency providing digital solutions that help businesses build their digital presence, social media management, website design and hosting. She is a digital entrepreneur and Martech expert which helps her create impactful strategies for her clients. She has worked with some of the leading brands to come up with memorable digital campaigns. She is also a respected industry leader that has made immense contributions to the growth of digital marketing in the region through speaking engagements and direct mentorship to young professionals.
Winnie is the Artificial Intelligence National Skills Director at Microsoft. She was deeply involved in the development of the Microsoft AI and future of Work in Africa framework that was launched recently. She also spearheaded collaborations with strategic partners to train organizations and individuals on AI essentials. Winnie has spent most of her career in Microsoft training young people on digital skills. She has also worked with different organizations to upskill their teams and develop learning frameworks for continuous skills development.
Lucy is a digital marketing practitioner with advanced skills in AdTech, Martech and data analytics that inform her decision-making process. At Absa, she greatly contributed to the success 360 marketing ecosystem of Timiza growing the customer data base with over 40% and retention rate of 25% through gamified loyalty program. She previously worked at Kilimall as social media specialist managing customers in Kenya and Uganda. She also worked at Rama Homes Ltd as Digital Marketing Specialist.
In her current role she is the Influence & Advocacy Manager at Digitribe, EABL’s in-house digital agency managing over 100 content creators across East Africa. While at Digitribe she has successfully led cross-brand collaboration of influencers on campaigns such as Oktobafest across four countries, Walker Town, Smirnoff Fiesta, Galentines and more. She has also partnered with brand ambassadors to exemplify their association with EABL brands as well as nano creators to amplify brand campaigns.
Joy is the COO at Twiva a social commerce platform that is pioneering the integration of influencer marketing and social selling to empower MSMEs in Africa. Twiva offers a comprehensive AI-powered platform that connects businesses with impactful influencer agents, ensuring campaigns reach their full potential. By 2035, Twiva aims to generate employment for over 250,000 African youth, having already onboarded over 9,000 from diverse communities. As the COO she leads Twiva in crafting partners and fundraising, streamlining influencer onboarding and managing smooth relationships with clients.
Flavia leadership and insights have transformed the leading telecommuting giant Safaricom consumer, enterprise and financial segments into vibrant and visible ecosystems that effectively serve and engage the target audience. She is always in the forefront engaging the public and niched segments through different thought leadership programs and events that have greatly shaped the telecommunications and digital marketing world. She has also supported and mentored initiatives that support digital skills development for the youth in the region.
Through her role in Meta, Sarah drives stakeholder conversations and engagements that influence relevant technology public policies advocating for free and safer spaces for the online community. She has been vibrant in creating long term partnerships with strategic stakeholders that facilitate and enable expanded use of technology for individuals, businesses and the government. She has equipped learning institutions, government agencies and businesses, content creators and relevant industry enablers with the right tools and skills necessary to optimize use of Meta tools while advocating for safer, secure and sustainable spaces for technology users.
In her current role at Ogilvy Africa, Kavata is in the forefront of shaping the future of paid media offerings, driving innovation, ensure compliance to set policies and leading a talented and passionate team of digital specialists. She is responsible for buying media for the biggest brands in Africa through integrated approach. She drives digital media strategy engagements and negotiate with leading advertising platforms, content creators and industry enablers. Kavata is a reliable and steadfast digital marketing industry practitioner who has coached and mentored young professionals to gain a stable footing in their career.
As the Head of Integrated Marketing at KCB Group, Nkatha is responsible for the development and execution of group brand, Digital Marketing and Media strategies. This involves leading the end-to-end integrated brand campaigns and experiences that deliver on the KCB Group ambition while growing brand love and brand value. She leads a vibrant digital team that has transformed KCB online presence through engaging content and exceptional customer support. Nkatha has also been a bedrock of young and upcoming content creators through strategic brand influencing partnerships and collaborations.
Donna is the Head of Safaricom Women in Technology (WIT) a programme of passionate women from Safaricom technology-driven divisions dedicated to inspiring women from different backgrounds to advance their careers from classroom to board room. WIT has different initiatives that support children, girls and campus students gain relevant tech knowledge and skills and at the same time explore emerging tech opportunities.
Jennifer has been instrumental in the development and implementation of GiZ Pan African Ecommerce Initiative ( PeCI) a program designed to improve the pre-conditions for SMEs to engage in cross-border digital trade. PeCI equips entrepreneurs with right digital trade skills and builds capacity on entrepreneurs running MSMEs to be establish digital presence, set up ecommerce platforms and amplify their business through digital advertising. The project is implemented in Ghana, Kenya, Nigeria and Rwanda and has specifically put together exclusive trainings for women-led enterprises.
Mercy is the Head of Innovations at Britam where she is responsible for the establishment and operationalization of BetaLabs the Britam’s innovation lab and corporate acceleration program used to explore acquisition and collaboration with Insurtech and FinTech startups. She coordinates the selections, onboarding and training of innovators who later get an opportunity to collaborate or partner with Britam for business opportunities. Mercy was also the Senior IT Business Analyst for Digital Channels at Britam working as the Lead analyst and implementer of the digital channels for the group business portals including customer portal, financial agents portal and website.
Nelly is a customer centric creative passionate about hyper-personalized engagements that transform customer experiences. As the Head of Engagement at Jumia, she develops strategies that have enhanced customer engagement and satisfaction, boosted seller ROI and loyalty to the platform and improved employee advocacy efforts. She previously worked as the Head of Traffic Operations before her current role at Jumia where she was instrumental in the launch of Jumia prime.
Currently, Kanyi is the Communications Director for East and West Africa at Mastercard where she Leads the planning and execution of strategic communications and digital PR initiatives that support the company's vision of creating a world beyond cash. Mastercard has grown its presence, visibility and engagement with different initiatives that support the growth of ecommerce and digital transformation for businesses and government agencies. Kanyi has been in the forefront driving different communications initiatives that connect with different stakeholders in the region and participating in thought leadership engagements.
Felisters is the CEO of Farmers Choice Limited (FCL), a leading integrated meat processor in Kenya and the East African region. Before this role, she was the Deputy Managing Director – Commercial at Farmer’s Choice where she made great contribution towards growing farmers choice digital presence. Farmers choice has robust digital channels that distribute useful, engaging and relevant content to the business and target audience. She has contributed immensely to the growth of industry through regular participation in community engagements and support of young professionals.
Zilpher is the Director Partnerships, Innovation & Capacity at ICT Authority where she champions strategic partnerships for the growth and development of ICT initiatives in the country. She has supported youth based incubation hubs and projects that seek to empower girls and expose them to STEM programs at an early age. She has held various leadership roles providing strategic direction for capacity development across IT programs, designing and implementing knowledge systems, public policies, strategies, standards & competency frameworks that place the individuals, institutions and country at the heart of technological development.
Hanifa Popularly known as Honey Farsafi is an activist with huge online following on X platform where she champions for the rights of Kenyans. She leverages her social media influence to challenge the government and elected leaders to deliver on their promises. Hanifa used her social media influence to galvanize support for the controversial anti-Finance bill 2024 and was in the forefront leading the “GenZ demonstrations”. She used her platform to share details of the planned demonstrations date, time and progress.
Caroline Reina is a seasoned digital professional with several years of experience in digital content creation, strategy, and management. She is currently serving as an Editor for Native & User-Generated Content at Nation Media Group. She works collaboratively with site editors to align the native content with the overall editorial strategy and its different audiences, as well as minimize content conflicts between organic and native content. Caroline is renowned for her ability to manage editorially integrated commercial partnerships and deliver impactful storytelling that resonates with diverse audiences.